UK PR plan 2016
UK PR activity for 2016 aims to bring to life the experience of discovering Jersey.
Focusing on driving a change in attitudes and perceptions of Jersey, through targeting select media, speciality media and online influencers. We will bring Jersey’s key values to life in a disruptive and surprising way, through campaign activity, scheduled throughout the year, which will position Jersey as a seasonally diverse destination.
We will continue to communicate our progress throughout the year.
Download the UK PR Plan 2016